What is SMM?

The popularity of social media is only increasing day by day, and numerous areas of business are moving online and embracing different platforms. And to be successful, you need to understand what social media marketing is and what tasks it solves.

Just about SMM?

Social media marketing is a form of digital marketing that relies on the use of social media to promote your own products or services.

What SMM involves:

1. textual content.
2. Photos and videos.
3. Advertising.
4. audience reaction analysis.
5. Optimising the strategy used.

What is the difference between classical and network marketing?

The main purpose of any marketing campaign is to attract the attention of the target audience, to make contact. As for the differences, they lie in the methods of dissemination.

1. In the classical sense, the work is done in the offline environment, i.e. print media, TV or radio, banners and so on.
2. SMM is work on the Internet and the use of social networks for promotion. Of course, you can also use traditional methods of advertising, messages and so on. But it is in the social networks there is an opportunity to monitor the effectiveness of the advertising company and make adjustments if necessary.

SMM from Google ads

The main task of large companies is to attract search engine users to a website by simply showing up in the search engine results. That is, you have to pay the search engine to make the site appear in the first positions. This is working with a lukewarm customer base.

As for marketing and targeting in social networks, then the work is done with the cold client base. That is, initially a promotional offer is made, through which the client is aware of his basic needs and goals.

And at the moment, social networks are the most common, because they cover a huge part of the traffic. There are also peculiarities of the work that need to be taken into account. For example, an advertising campaign can show great results on one platform, while the other will be of no use. So the specialist needs to adapt the content depending on the platform, taking into account the characteristics of the target audience.

Why use social media in your work:

1. extensive audience reach. According to statistics, only the Meta group has about 3.5 billion users. That is, advertising can see almost half the population of the entire world.
2. tools for work. On the page, the user specifies all the necessary information about himself, such as age, gender and interests. So it’s much easier to work and you can optimize the parameters depending on the queries of any group.
3. data source. Also in social networks one often searches for goods or services of interest. If one needs to make an appointment with a hairdresser, one starts by looking at examples of work posted online.
4. online shopping. Some social networks now offer the possibility of using them as direct sales channels. Useful features allow you to display a complete product catalogue with a full product description.