Black SEO, what do you need to know about it?

Promoting a site increases the number of users and also affects the profit, which is why many people use SEO optimization. But lately the term black SEO, what is it. Many say at once that its peculiarity is that at the start it takes a little investment and the effect will not be long to wait.

Basic concepts, methods and risks

Black SEO – this is illegal website optimization, which involves the use of certain methods and techniques that violate the rules of search engines. That is, it is an action aimed at getting into the top of extradition quickly. But you should immediately understand that using black SEO has its own risks. The site at any time may fall under the filters.

The basics of the strategy

These methods of optimization are often used by specialists who already have a sufficient amount of funds and there is no desire to wait long. You need to immediately capture the top and continue development. Often owners of file sharing sites use this strategy, as do the owners of sites with music or software and so on. And such methods often serve to get rid of competitors.
How it is used:

1. Complaints about plagiarism are written to search engines.
2. Links to a competitor’s site are published on low quality donor sites.
3. Comments are written on competitors’ websites with links to banned resources.
4. Conducting ad budget skimming, in the case of contextual advertising.

This is black SEO, and after these actions, in most cases, portals are simply blocked if they violate the law.

To organise a quick takeover through this technique, the following strategies are used:

1. Text is hidden on the page and very many queries are placed in it. This is done by changing the background of the page, so that the text matches, the fine print. The user will not know it, but the search engine will determine.
2. Cloaking. In this case it is the publication of several types of content on the page. First of all, it is useful and relevant information, and low quality, but with a lot of different queries.
3. Closing links using punctuation marks. Dots and commas are used as anchors, small pictures that the user will not see. Link farm. It involves a whole network of sites, the essence of which is to redirect to each other.
4. Sattelites. They are usually a whole group, and they form a kind of engine of the main site. And this method of promotion is the most risky and the maximum risk of facing blocking.
5. Attracting behavioral factors. This is an artificial improvement in the behavioral factor of the portal, for example, increasing the duration of the session, the depth of view, and so on.

Of course, black SEO provides a rapid flow of customers, but there are always good risks of getting banned. So you need to analyse everything properly and understand whether it is worth it or not.