The work of search engines

When it comes to website promotion, optimization plays an important role and you need to understand how search engines work. This is really one of the key questions for optimisation, and understanding it will give you a better understanding of the strategies and key features.

How does Google work?

The big search engines like this follow links from one page to another. As for Google, it consists of a bypasser, an index and an algorithm. The search engine is constantly busy scanning the internet, following links, storing HTML versions of all the resources visited.

And the index can change if the robot finds changes when a website is placed there, so new versions of the databases appear. Depending on the traffic, i.e. the number of users on the website and the number of changes, the robot can visit the resource more frequently or less frequently.

And for the system to find out about the existence of the site as a whole, it needs to go to the link from a site that is already in the index. Once a site is indexed, the data is stored and this affects how it appears in the search bar.

Google algorithm

The search engine has an algorithm that decides which pages to show and in what order. But no one reveals the fact of how this algorithm functions, what factors can affect how it works.

And the peculiarity is that it is not static, but dynamic. That is, factors are changing on a regular basis. That is, only trial and error can give at least approximate results.

Results page

SERP in Google shows only 7 out of 10 links to sites that match the best results. And these results are called organic, the second page tends to show more results. But the further away a site is from the search results, the less likely it is to have visitors.

Organic links on the first page are paid links, this is often the case. This kind of links – this is just paid ads, that is, a person paid to the company to get this link and began to be displayed at the top. As for the cost of this service, it can vary greatly, it all depends on the congruence of the request.

The importance of links to Google

It is extremely important to understand how Google and numerous search engines use links. The number of links that point to a page gives you an understanding of how important the page in question is. That is, the more links that lead to a particular site, the more important it is

Not only external links but also internal links help a lot in the ranking of a resource. But they differ in importance, and if there are many inbound links on a portal, they are more important.

How does Google work and what does SEO have to do with it?

Optimising a website for a search engine is SEO. It allows a given resource to appear on high positions, and if the work is done competently, the profits will only grow.

Google always shows the result, which will more accurately match the search query. So when working, it is always worth following a particular search algorithm, and the answer reveals the need as accurately as possible.