What is internet marketing?

Recently, people are spending less and less time on TV and more time on the World Wide Web. As for newspapers or magazines, they are not used at all. It’s because of convenience of Internet, i.e. a person decides what to read or listen to, it can be podcasts or blogs, not just something ready-made.

In other words, it’s much better to find a target audience on the web and expand it. And it is worth using basic tools to organise the workflow. But first, it is worth understanding the basic term of marketing, understanding the essence and learning the basic nuances.

What is it and what is it for?

Internet marketing involves a whole list of tools that serve to promote products online. Its main purpose is to motivate users to buy or use a service.

And the tools themselves provide an opportunity to keep in touch with the potential buyer, but also to effectively launch and monitor an advertising campaign.

Main features and disadvantages

As far as the main advantages are concerned, it is worth highlighting:

1. Web analytics. By analyzing advertising campaigns it is possible to highlight the most successful actions which influence attendance and acquisition of new clients.
2. automation of processes. Routine tasks can now be made automatic and pay more attention to important aspects. This greatly simplifies the work of the marketing department and at the same time, the target audience receives up-to-date information regarding discounts or sales, new arrivals and so on.
3. targeting. This is the main mechanism of advertising, which singles out from all users of warm and adjusts the advertising for her.
4. Profitability. There is no personal contact with the customer, there are no personal sales. In other words, this approach makes it cheaper to run, i.e. it makes it a more cost-effective venture.
5. Interactivity. You can work quickly and directly with customers, and distance and location simply don’t matter.

If we talk about the disadvantages, these are:

1. Spam. In some cases, the marketer creates intrusive advertising that is annoying, so that the customer is negative about it.
2. No personal sales. On the one hand, this is a distinct advantage, but on the other hand, there is no opportunity to track the customer’s reaction and understand what can be improved in the product.
3. the need to use a PC or smartphone. Not all of the audience is willing or able to use modern gadgets or technology in their work.

Types and tools used

In general, the task of advertising is to attract the audience. And this is achieved in a variety of ways, among which may be distinguished:

1. email marketing. All subscribers through email will receive news and notifications regarding new arrivals or updates.
2. Search engine optimization. Every user on the net is interested in some information or other. Search results are given in a certain sequence and the higher the positioning of the website, the higher will be its attendance.
3. SMM. Use to promote the social networks. Feature is that the user himself puts personal data, age, gender and interests, so you can adjust your advertising to a narrow circle of people, most interested in buying.