How to choose a logo and what should be kept in mind?

Growing a business requires consideration of numerous nuances and aspects. And even such a step as choosing a logo is considered very important, because it may convey what the company does and what its goals are. A simple graphic element makes it possible to create an opportunity for a close relationship between the company and its target audience.

But it is important to understand that it is the right approach that guarantees the result. For example, why some logos are remembered for a long time, while others go unnoticed. If you say apple, many people will immediately respond – Apple. And if an entrepreneur wants a logo to have the same success, there are a number of nuances to consider.

What is the importance of a logo?

Many researchers say that the average person encounters about 3,000 logos every day. It’s an endless stream of information that follows everywhere, in social networks, messengers, emails and so on. So making the right choice is really important, because a striking image which is easy to remember is guaranteed to attract attention.

And more often than not, the logo acts as a business card. People need a minimum of time to evaluate it and form an impression for themselves. So a well-chosen visual component goes a long way towards influencing the buyer.

How to make the right choice?

Today there is a range of options, which are in particular demand and have already proved to be a good choice.

Text

This is one of the most popular choices, which can be found in any company, regardless of the type of business. They are simple and concise, but the modern approach adds a twist.

This is a great solution for a company where it’s difficult to communicate abbreviations or it’s just 1-2 words.

The abbreviation

A good option for a logo where you can simplify the brand name, especially if it’s a long name. In general, if the name has more than 3 words, there are complex words or even terms. Or just if you need to create a simple logo, this option will work best.

Symbolism

A visual representation of the company in just one icon. It can be abstract, photo-realistic or even handwritten. And if the idea can be made into an image, it’s worth taking advantage of it.

Abstraction

It’s the ability to use an image without being bound to a particular image. And if the colours and shapes are chosen correctly, the specifics of the activity can be conveyed.

Mascot

Many experts say that funny and vivid characters are much better remembered. And the human brain is much better at remembering a face and making it stand out among the many choices.
And the advantage of this option is adaptability. That is, the mascot can also be adapted when changes occur in the brand.

Emblem

It also contains additional information. It is one of the oldest variants of the logo and is frequently used for educational institutions or public institutions.

Combination

Many brands use both text and image at the same time, thus getting a complete picture of the company’s activity, and the client can immediately understand what to expect.