Types of advertising on the internet

Your own website or blog needs promotion, and there are many tools for this today. But you need to understand all the features to understand how effective a particular method will be in each case.

Contextual advertising

In order to promote a brand on search engines, requires a full-fledged optimization, otherwise there will be no output. And there are several options to solve the problem, either optimise the website as precisely as possible, depending on the client’s needs, or use contextual advertising.

The latter may be:

1. Media.
2. Search.
   In the first case, it is displayed in a search engine, while in the second, it is displayed on a wide variety of sites. Ads today are customizable.

The contextual advertising mechanism is based on targeting, through which the target audience can be expanded and interested users can be identified by specific criteria. Ultimately, all indicators can be used individually or combined. It is advisable to set limits as precisely as possible in order to save the budget.

Search engine advertising

It is displayed at the top of the results, meaning the user enters certain data and the system selects the most relevant characters.

Media advertising

It is displayed on partner sites as banners. And what ads the user sees depends largely on his interests. The banner may not only be the text, but also a visual component to attract attention. Especially because a lot of text is not written, it is worth taking into account.

Targeted advertising

It often serves to promote in social networks. And in order to accurately use ads, social networks collect useful information about the user himself. So you can make adjustments depending on categories, such as region of residence, age and so on.

Teaser advertising

There is often a bright, catchy headline and a thematic image. And this option is often found on information or thematic sites.

It is often confused with banners, but the essence of the work is more similar to the targeting. According to statistics, users have little faith in such advertising.

Video advertising

With the growth of users of the YouTube platform, interest in this type of advertising is growing. They are also used in social networks, but are especially relevant for thematic video platforms.

Native advertising

It can be seamlessly embedded into the content of a site. And its advantage is that you can advertise services or products, services and even events. Such advertising is more likely to be trusted and clicked on by the user. And it is suitable for any platform, the flexibility allows for customisation depending on needs.